Fractional commercial lead — legacy software business
Took commercial ownership of a mature software line selling through intermediaries, freeing the founders to build their new direct-to-market spinout. Worked with very limited budget and resource.
Sometimes you need someone to get into the weeds and fix a hard problem. Sometimes you need fresh thinking to unblock things. Sometimes you just need a reliable pair of hands to own a project while your team focuses elsewhere.
I'm Simon Ellington. I help tech and software businesses grow, ship difficult projects, and get unstuck.
Traditional consultants take your money, hand you a deck, and tell you what to do. I'm the opposite. I muck in and drive the change directly inside your business. These are examples of where I tend to come in, not a fixed menu.
Maybe your marketing isn't driving enough leads, or your sales team aren't consistently closing the ones it does. I build the commercial foundations: process, key account management, pricing, and the leadership to make it stick.
Perhaps a competitor has shifted the market, the website's gone stale, or the positioning no longer lands. I bring fresh eyes and a bias for action, turning "we should look at that" into things actually moving.
Maybe there's a systems implementation to run, a big contract to deliver, or a business line that needs owning. I take it on, manage it properly, and let your team stay focused on their core roles.
Most engagements start with a straightforward conversation. No long tie-ins, no obligation.
Commercial or operational leadership a day or two a week. The strategic input of a senior hire without the cost or commitment of one. Good for businesses that need direction but not a full-time exec on the payroll.
A defined piece of work with a clear end point. Scoped, priced, delivered. Good when you already know what needs doing and need someone reliable to make it happen properly.
Took commercial ownership of a mature software line selling through intermediaries, freeing the founders to build their new direct-to-market spinout. Worked with very limited budget and resource.
A niche vendor in the data processing and hygiene space needed to modernise how it marketed. Built a new website underpinned by lead magnets and marketing automation, creating a proper lead nurturing engine where there had been none.
Delivered a complex, data-driven direct mail project underpinning a seven-figure contract. Sourced suppliers, managed specifications, and kept the whole programme on track through to fulfilment.
I've spent more than two decades marketing, selling, operating and growing software businesses. Not advising from the outside but in the building, doing the work. I have an MBA and Postgrad in Marketing, but it's the hard-won experience from operating that matters most.
I'm not a big consultancy with a deck and a junior team. It's me, getting into your business, driving the change, and being straight with you about what's needed.
Drop me a line and we'll work out whether I'm the right person to help. No pitch, no pressure.
Let's TalkOr reach me directly at simon@ellingtonservices.com